What's going viral
The formats and trends taking off on TikTok, Instagram, Facebook, and YouTube, and how a dealership can use them.
Go viral.
Sell more cars.
A monthly social media playbook for dealerships and car salesmen: what's going viral, what to film, and exactly how to film it.
7 days free. Cancel anytime.
From the team behind 48M+ views for automotive brands.
We know how to make cars go viral.
From our team's past work with automotive brands.
3M
1.3M
2.4M
3.3M
1.4M- Views for automotive brandsAuto views
- 48M+
- Views across all categoriesTotal views
- 194M+
- Videos producedVideos
- 770+
We make it easy to go viral.
You've got the inventory, the know-how, and a personality buyers connect with. Dealer Letter turns that into videos people watch.
I never know what to post.
Every month you get a stack of fresh video ideas, each with the hook already written.
Generic social advice doesn't work at a dealership.
Every idea is built for dealerships and car salesmen: walkarounds, deliveries, trade-ins, test drives, and the people on your floor.
I've never filmed or edited anything.
Step-by-step guides for planning, filming, editing, and posting, starting with the phone in your pocket.
What you get.
A fresh playbook every month on what's working right now.
What to film
Video ideas ready to shoot on your lot.
Hooks to use
Opening lines that stop the scroll.
Filming and editing
Shot lists plus how to film, cut, and caption.
Why it works
Hooks, pacing, storytelling, retention.
Start with the phone you already have.
No content experience needed. Use the cars and people already around you.
See inside a playbook.
Here's a peek at every section.
This month's playbook
What's going viral
3.3M
1.4MWhat to film
Problem, then fixShot list5 shots
Hooks to use
- "Guess what this one costs before I show you the sticker."
Built for dealerships and salesmen.
Not generic marketing advice.
Dealer Letter
- Written for dealerships and car salesmen
- Ideas use your cars, lot, and showroom
- Shows you how to film it, shot by shot
- Updated every month
- Written by automotive social media experts
Generic social advice
- Written for every industry
- Ideas use products you don't sell
- Rarely covers how to film it
- Evergreen tips
- Written by generalists
Who writes it.
We make automotive content that people actually watch.
Gabriel Ramans
Creative and growth. 117M+ views and 500+ videos across ecommerce, startups, and media.
Dante Lentini
Growth and strategy. Positioning, distribution, and finding the highest-leverage move.
Bryan Park
Data and analytics. Finding the patterns behind content that works.
Start free today.
Get 3 step-by-step video guides the moment you sign up.
Dealer Letter
7 days freeThen $299/month. Cancel anytime.
Want the playbook right now? Skip the trial
- Starter kit with 3 video guides, instantly
- A new playbook every month
- What's going viral on TikTok, Instagram, Facebook, and YouTube
- What to film, with hooks and shot lists
- Filming and editing guides for beginners
- Made for dealership owners and salesmen
Love it, or get your money back.
Make one video with our guidance. If you don't like it, get a full refund within 30 days.
Questions.
What do I get when I start the trial?
The starter kit: three step-by-step guides for videos you can film this week, with the hook, the shots, and how to edit each one.
When do I get the monthly playbook?
When your 7-day trial ends, your subscription starts and you get this month's playbook right away. A new one arrives every month after that. If you don't want to wait, you can skip the trial and get it today.
I've never made content. Is this for me?
Yes. Every playbook covers planning, filming, editing, and posting, so you can start with your phone and the cars already on your lot.
Is it for dealership owners or salesmen?
Both. Owners use it to build the dealership's presence and give their team ideas to act on. Salesmen use it to build their own name.
Which platforms do you cover?
TikTok, Instagram, Facebook, YouTube, and any other platform where car buyers are paying attention that month.
What if it doesn't work for me?
Make one video using our guidance. If you don't like it, ask for your money back within 30 days.
Can I cancel?
Yes, anytime. Cancel during the trial and you pay nothing.
Will this guarantee views or sales?
No. Dealer Letter gives you the strategy, ideas, and guidance. You make and post the videos, so results depend on what you post and how often.
Go viral now.
Spend less time wondering what to post. Start building a social media presence people remember.
7 days free, then $299/month. Cancel anytime. 30-day money-back guarantee.